First, let's talk about some of the wrong, uninformed and disingenuous things you might have heard about Measure 20-373. The opposition will always rely on fear tactics rather than indisputable facts. Always, Follow the Money!
1. What do “cuts in services” have to do with protecting our watersheds?
Claims that this measure would automatically result in "service cuts" have no demonstrated basis. Voters should ask for evidence, not speculation. If anything, this alarmist framing suggests concern about accountability rather than concern for the public. Isn’t it funny that the Chamber of Commerce is leading the opposition to an environmental protection campaign?
2. There’s no process to estimate damages.
There is nothing unusual about courts determining remedies when rights are violated. That’s a routine function of the judicial system. Damages are not “one size fits all” — they are assessed case by case, based on the severity of harm and the facts involved. Suggesting otherwise misrepresents how the legal system works and fuels unnecessary fear.
Read the Ordinance - Section 3 Enforcement
3.This measure is vague and poorly written. (our favorite opposition argument!)
The proposal is not vague — it’s fundamental.
Framing these protections as “vague” attempts to create doubt where the principle of watershed protection is straightforward and widely understood. All fundamental rights are broad by design so they can respond to new threats. This law clearly states that "harms” are incurred by corporations, government and business entities, not individual county residents.
Lane County residents will not be sued under this law.
4. The measure rejects public policy and science.
History shows that industry interests have influenced or distorted “accepted science” to postpone accountability (think tobacco). The measure ensures that uncertainty cannot be used as a delay tactic when evidence of harm exists. Acting on strong evidence of risk does not undermine science; it reflects responsible governance. This measure does not reject science; it reinforces sound science.
5. This measure is “dangerously unclear” and likely “unconstitutional".
Current laws regulate pollution rather than prohibit it outright. Toxic chemicals in our watersheds and water supplies pose measurable risks to communities. The real danger is pollution, not protection. It is reasonable to promote stronger protections that are long overdue to safeguard public health and the environment. There are 668 reported Nature protective initiatives in 60 countries, including 179 in the US, according to the EcoJurisprudence Monitor.